Animation: Guide to Effectuation

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Effectuation is that thing where you try again and again until it works, but at the end of it you have a viable business! It's all about making business decsions in tiems of uncertainty, a must have skill for entreprenuers. This animation was drawn by me for UCL Enterprise to help teach students about Effectuation. It was animated by Tom Limb and the V.O. is from none other than Shipton Snr.